Netflix says it won't offer offline downloads of its movies because it is too complex, and will ultimately confuse people. Really? Speaking to Gizmodo, Netflix’s Chief Product Officer, Neil Hunt, says users will be paralyzed by the choice and ultimately won't use the service.
This sounds like an excuse, but there could be something to the theory. However, more choice is always better for consumers. Netflix could offer an advanced or pro version for an extra buck per month.
Check out the full article at the source link below to see what Netflix has in mind for offering its service on airplanes.
“I still don’t think it’s a very compelling proposition,” said Hunt, speaking to Gizmodo UK at the IFA tradeshow in Berlin.
“I think it’s something that lots of people ask for. We’ll see if it’s something lots of people will use. Undoubtedly it adds considerable complexity to your life with Amazon Prime – you have to remember that you want to download this thing. It’s not going to be instant, you have to have the right storage on your device, you have to manage it, and I’m just not sure people are actually that compelled to do that, and that it’s worth providing that level of complexity.”
“I think it’s something that lots of people ask for. We’ll see if it’s something lots of people will use. Undoubtedly it adds considerable complexity to your life with Amazon Prime – you have to remember that you want to download this thing. It’s not going to be instant, you have to have the right storage on your device, you have to manage it, and I’m just not sure people are actually that compelled to do that, and that it’s worth providing that level of complexity.”
This sounds like an excuse, but there could be something to the theory. However, more choice is always better for consumers. Netflix could offer an advanced or pro version for an extra buck per month.
Check out the full article at the source link below to see what Netflix has in mind for offering its service on airplanes.
