User interface expert Dr. Jakob Nielsen has given the Kindle Fire a thumbs down. Dr. Nielsen says the UI is slow, and lacks physical buttons that make for a poor reading experience. He also points out that the Kindle FIre is too heavy and was “unpleasant to hold for long periods of time.”
Nielsen also complains about the web experience:
Despite the luke warm reviews of the Kindle Fire, it continues to sell. Amazon doesn't release sales numbers, but several experts have predicted that the Kindle Fire will be the taking a huge chunk out of the tablet market.
Nielsen also complains about the web experience:
If I were given to conspiracy theories, I'd say that Amazon deliberately designed a poor web browsing user experience to keep Fire users from shopping on competing sites. Amazon's own built-in shopping app has great usability, so they clearly know how to design for the tablet.
Despite the luke warm reviews of the Kindle Fire, it continues to sell. Amazon doesn't release sales numbers, but several experts have predicted that the Kindle Fire will be the taking a huge chunk out of the tablet market.